Branding and Style Guides

Brand Identity Guidelines (PDF) are visual and verbal assets that are essential properties of the Gwynedd Mercy University identity, as well as a set of rules on how to properly use and combine the assets.

Branding Apparel for University Personnel/ Departments (PDF): Departments are permitted to purchase work apparel for employees using the GMercyU logo, provided all branding guidelines are followed.

Branding Apparel Guidelines for Student Organizations (PDF): Student groups are encouraged to have fun and be creative while representing GMercyU. These guidelines will help in the design and purchase of GMercyU apparel.

Photography Guidelines (PDF): Quality photography is a crucial part of GMercyU’s brand. Our goal is to use interesting, compelling imagery that reflects GMercyU’s dynamic environment.